Zeyad FAYROUZ, the Co-Founder & the Interior Design Director of Studio PARADIGM, is an Interior Designer based in Cairo. Zeyad got his Bachelor’s degree in Interior Design and Scenography from the Faculty of Fine Arts Cairo. He has been involved in numerous  design projects including set designs and interior designs of high profile projects. Zeyad has an extensive experience in design and implementation of interior design projects as well as managing sites.

Right after graduation, Zeyad worked as a freelance designer, he also worked as a designer at the leading design studio in Cairo “Alchemy Design Studio”. Zeyad possess outstanding design and artistic skills along with a flair for creative thinking.


Ammer HARB,  the Co-Founder & the Product Design Director of Studio PARADIGM, is a product designer and researcher currently based in Cairo. Ammer got his Master’s degree in design with merit from Brunel University in London and his bachelor’s degree in Interior Design and Scenography with honors from the faculty of Fine Arts in Cairo. Ammer has participated in various national and international projects in the field of Interior and product design including designs for CROWN Ltd., Ormiston Wire & Bagista UK in England as well as being involved in a vast number of projects in the Egyptian market. Ammer’s designs have been showcased at Google campus and OXO Tower Wharf, London, UK.

Ammer is currently teaching Interior Design at MSA University besides leading the product design department at Studio PARADIGM.


NOUR ELKADI, the Co-Founder & the Business Development Director of Studio PARADIGM, is a business developer with an extensive experience in business planning &
developing in different sectors, Nour got his
Bachelor’s degree in Accounting & Finance
from Cairo.
He has been working for 5 years in different
sectors starting from banking & FMCGs and
finally interior design & contracting.        Nour got experienced in business & financial
modelling as well as cash and treasury
Right after graduation, Nour worked as
a credit analyst possessing his credit
analysis diploma, he also worked as a
treasury analyst at different manufacturing




Studio Paradigm works to deliver full interior design packages from concept schemes to full scale of interior & architectural refurbishments with the needed technical drawings & 3D visualizations , with close attention to details, managed and implemented with great care;  for interior construction, space planning, materials, finishes, furnishings, fixtures and equipment,. We also offer full project management throughout every phase of the project to ensure high quality implementation. Our ethos is to deliver unique designs to meet the way the client wants to live.

Understanding our clients' aesthetic and lifestyle is an essential part of our design process, to deliver a design that reflects their personality and responds to their needs, tastes and aspirations. We pride ourselves on designing practical solutions for whatever the project requires.



Studio Paradigm offers product design services as complementary products to our interior design projects and as one-off projects for manufacturers and producers.

Studio Paradigm offers various bespoke design services for products, furniture and accessories that are tailored to meet our clients’ needs as well as functional requirements.  We do follow a human centered approach in order to ensure that each product meets its function efficiently.



Branding comes as a complementary service offered by studio PARADIGM to our commercial projects to ensure the alignment of the interior design with all other factors and to guarantee the best synthesizing experiential quality. 


Our vision is ambitious, far-ranging and constantly innovating. Guided by clear style principles yet unfettered by a specific ‘style’, we always see beyond the bounds of a brief to discover surprising and inspiring possibilities. We look forward to challenge conventions and we love to tackle challenges. Studio PARADIGM was created to elevate the image and reputation of our clients through professional and extensive design services; we do seek optimality, integrity and perfection. Altering the mindset of the market towards design to make it appreciate and value design.

Studio PARADIGM seeks to penetrate the market with quality designs, to be choice number one for the clients who seek elegance and sophistication, as well as being one of the biggest players and role models in the international design discourse.


It is all about providing the highest quality interior & product design consulting experience to our clients, and how to meet the client’s requirements with creative and unique design solutions that fulfills all of the clients’ needs, through our highly qualified eccentric design team. We believe that the integration & alignment of all the complementary design disciplines result into idiosyncratic experience. To be recognized in the marketplace as a quality driven design consultancy services business in Interiors, architecture and product design as well as being focused on servicing our client relationships with both creative design and professional project management expertise. Our goal is to meet the specific needs of each client with creative and appropriate design solutions and it is our belief that the integration of all the complementary design disciplines result into exceptional experience.